Sponsor the SoCalCycling.com Elite Team
The SoCalCycling.com Elite Team represents a unique opportunity for companies interested in high impact sponsorship. We pride ourselves on customizing programs that deliver measurable results, from entry-level to title sponsorship. Our cycling program is aligned with our sponsor’s goals and marketing strategies to best meet our sponsor’s needs. As a sponsor ourselves, SoCalCycling.com is committed to working with our sponsors to achieve maximum success!
For more information on how you or your company can sponsor the SoCalCycling.com Elite Team, please contact Team Director Frank Sarate via email at Frank@SoCaCycling.com.
SoCalCycling.com Elite Team
SoCalCycling.com’s Elite Team of Category 1 riders races regionally throughout Southern California promoting SoCalCycling.com. The Elite Team is led by Team Owners, Frank Sarate and Christy Nicholson, with the goal of supporting talented riders with a commitment to teamwork.
Donate to the SoCalCycling.com Elite Team. Thank you for your support!
SoCalCycling.com sponsors the SoCalCycling.com Elite Team with the goal of helping young, up and coming riders develop as cyclists and gain valuable experience while learning from their more experienced teammates. Donations will assist with entry fees, travel and equipment.
The SoCalCycling.com Elite Team is owned by Team Director, Frank Sarate and Christy Nicholson, who also own SoCal’s top online cycling magazine SoCalCycling.com and Echelon Design, a full service web and graphic design studio located in Claremont, CA.
Frank was a partner of All-Star Racing (1996-2002), a Sports Marketing Team which managed several of the top Professional Women’s Cycling Teams, including Olympians, National Champions and World Champions. Frank was the Team Director overseeing the athletes and staff. Frank has been instrumental in bringing on and working with corporate sponsors, which include; Chevrolet, Ralphs Grocery Company, Reebok, Klein Bicycles, Bausch & Lomb, SC Johnson, Michelob Ultra, Bull BBQ, PowerBar, Shimano Components, Giro Helmets and other industry sponsors. Frank’s tactical knowledge and organizational skills led Team Klein to 2 stage wins, 11 podium appearances and finished Best North American Team at the HP International Stage Race. Frank was also instrumental in designing the team’s corporate identity, vehicle graphics, bike graphics, clothing and promotional materials. In addition, Frank has been an Owner and Team Director of the SoCalCycling.com Elite Team from 2004-2010. He has successfully worked with sponsors to create successful and innovative marketing partnerships via sponsorship of the SoCalCycling.com Elite Team. Additionally, Frank has competed professionally in BMX, road cycling and as a semi-pro on the mountain bike and has over 30 years involved in cycling.
Christy was the founding partner of All-Star Racing (1993-2002), a Sports Marketing Team which managed several of the top Professional Women’s Cycling Teams, including Olympians, National Champions and World Champion. Christy also worked with BMX Legend John Purse. Christy was responsible for overseeing the team and staff and presenting the team to major corporations as a unique marketing tool through sponsorship of the team. She raised over $1,000,000 in sponsorship funding and facilitated promotions with clients, including Chevrolet, Ralphs, Gillette, Reebok, Bausch and Lomb, PowerBar, Klein Bicycles and SC Johnson. Since 2005, Christy has been an Owner and Partner of the SoCalCycling.com Elite Team. Christy has been instrumental in designing the team’s corporate identity, clothing, promotional materials, vehicle graphics and bike graphics. In addition, Christy competed nationally and internationally as a professional cyclist for 13 years, retiring in 2000.
Christy graduated from California State Polytechnic University in Pomona, CA with a BS in Business Management / Marketing. She also studied Computer Science with an emphasis in programming at the University of Alaska and University of Hawaii. Additionally, she studied Computer Graphics and Web Design at Chaffey College.